Choose your market
Size the opportunity, prioritise a customer segment and define why buyers should choose you.
Build Your Go-To-Market: 4-Week Founder Sprint
Build Your Go-To-Market:
4-Week Founder Sprint
Build your market focus, messaging, CRM, dashboard and weekly growth rhythm. For founders ready to build and launch their go-to-market system.
- Format
- 4 weeks
- Intake
- Next intake · register interest
- Program fee
- Next intake pricing to be confirmed
- Grow members
- 15% off · membership $47/monthinclusive of GST.
Build your growth system
Create your messaging, landing page, CRM, sales pipeline and performance dashboard.
Launch and keep learning
Start founder-led sales and use a weekly review to turn customer feedback into your next actions.
What you walk away with
A go-to-market system you have built and started running.
- A defined market, prioritised customer segment and ideal customer profile
- A value proposition and messaging framework ready to test
- A landing page and a roadmap for conversion assets
- A working CRM, sales pipeline and lead capture process
- A GTM dashboard and weekly growth-review process
- A launch checklist, founder-led sales conversations and a practical 90-day direction
Who it’s for
Is this your next step?
For founders ready to put their go-to-market strategy into practice: identify the market you can win, turn your positioning into customer-facing assets and start learning from real sales conversations.
Support along the way.
Live virtual workshops paired with in-person coaching at UTS Startups. Work through practical activities, worksheets and founder reflections across all four weeks. Contact the TRW team to confirm the next intake, delivery arrangements and enrolment details.
Ask the team a questionInside the program
What you’ll work on.
01Week 1 · Define Your Market, Customer & Value Proposition
Choose a market with a realistic opportunity to grow. Estimate TAM, SAM and SOM, compare customer segments, document your ideal customer profile and use a Value Proposition Canvas to connect your offer to customer needs. Your takeaways: market-sizing assumptions, a priority segment, an ideal customer profile and a value proposition to test.
02Week 2 · Build Your Messaging & Conversion Assets
Translate your positioning into messages for your buyers. Build a landing page around a clear call to action and map the assets that help prospects move towards a purchase. Your takeaways: a messaging framework, a completed landing page and a prioritised conversion-funnel roadmap.
03Week 3 · Growth Systems & Sales Operations
Set up lead capture, a CRM and sales pipeline. Bring marketing, sales and customer metrics into a dashboard, then establish a weekly review of progress, bottlenecks and experiments. Your takeaways: a working CRM and pipeline, a GTM dashboard and a repeatable growth-review process.
04Week 4 · Launch & Learn
Check that your strategy, website, sales tools and channels work together. Begin founder-led sales, record customer conversations and objections, and use the evidence to refine your approach. Your takeaways: a launch checklist, sales conversations and insights, a live dashboard and a weekly rhythm for the next 90 days.
Frequently Asked Questions
A few things worth knowing.
What will I build?
You will work towards a functioning go-to-market system: market focus, messaging, conversion assets, a CRM, a dashboard and a weekly rhythm for learning and growth.
How is the sprint delivered?
The programme combines live virtual workshops with in-person coaching at UTS Startups. Confirm the delivery arrangements for the next intake with the TRW team.
When does the next intake start, and what does it cost?
Dates and pricing for the next intake are to be confirmed. Register your interest with the TRW team for details.
Is this just a strategy course?
The emphasis is implementation. Each week produces practical outputs for your business, culminating in launch preparation and founder-led sales.
How does Grow fit alongside this program?
Grow members get 15% off all TRW programs, plus community and expert sessions. Membership is $47 per month inclusive of GST, billed separately from your program. Choose your membership and program path.
Build what’s next
Ready for your next step?
Build your market focus, messaging, CRM, dashboard and weekly growth rhythm.
Register interest