Test your idea
Understand the problem, listen to customers and explore whether your idea has a market.
Female Founder Startup Program
Turn your idea into a business you can test and launch. For women testing an early-stage idea.
Understand the problem, listen to customers and explore whether your idea has a market.
Work through your business model, MVP, technology choices and legal foundations.
Learn alongside other founders with workshops, mentor office hours and practical resources.

Who it’s for
Women with an early-stage idea in technology or innovation. You might be researching a problem, shaping a product or testing an MVP. You do not need a technical background.
Weekly online workshops, e-learning modules, small-group office hours and community access. Orientation and graduation bring the cohort together.
Ask the team a questionInside the program
Understand what it takes to move from an idea into the work of building a startup.
Define the problem and sharpen the solution you want to test.
Talk to potential customers and explore the market around your idea.
Connect your value proposition, costs and revenue model.
Decide what you need to build first to test your assumptions.
Learn how to approach the technology behind your product.
Explore the legal foundations of an early-stage business.
Communicate the problem, solution and business opportunity clearly.
Frequently Asked Questions
No. The program is designed for non-technical founders. Experts explain unfamiliar concepts as you work through your idea.
Yes. This is an online program, with virtual workshops and community access.
Allow time for live learning, self-paced modules and applying the work to your business. Confirm the workshop timetable for your cohort when enrolling.
The participant fee is $795.30. Check the enrolment page for payment details and current terms.inclusive of GST.
Grow members get 15% off all TRW programs, plus community and expert sessions. Membership is $47 per month inclusive of GST, billed separately from your program. Choose your membership and program path.
Build what’s next
Turn your idea into a business you can test and launch.
Join the Waitlist