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1 to 1000
Are you ready to get your first 10, 20, 100, 500 ... 1000 customers?
Welcome to 1 to 1000 Customers â Tech Ready Women's bold pathway to help female founders gain traction, win customers, and scale.
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Program Structure
This Program is structured around a series of focused Sprint experiences - each designed to move you through different stages of customer acquisition.
You can choose the Sprint that is most suitable to your current needs.
Applications OPEN!
 Sprint: Gaining your First Corporate Paid Pilot
WHAT IS THIS SPRINT ABOUT?
Learn How to Turn Your Solution Into Paid Corporate Revenue in 8 Weeks
đ Land Your First Paid Corporate Pilot in 8 Weeks
Whether you're early-stage or struggling to break into corporates, this 8-week sprint gives you the clarity, tools and confidence to land your first paid pilot.
By the end of the Sprint, you'll gain:
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A clearly defined ICPÂ and buyer persona
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A sharp, outcomes-led value proposition
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A paid pilot offer you can confidently take to market
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Outreach and pitch assets that convert conversations into contracts
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The confidence to engage, pitch and close corporate buyers
PROGRAM RUNS: TBCÂ Workshops are two weeks apart.
Brought to you in partnership with FORK Collective.
YOUR MENTORS:Â Kate - Find out more about them below.
FIND OUT MORE HERE
LIMITED SPOTS AVAILABLE IN THIS SPRINT
Enrolments Open
 Sprint: Your First Paying Customers
WHAT IS THIS SPRINT ABOUT?
Turn Your Solution Into Revenue in Just 28 Days
đ Land Your First Customers in 4 Weeks
Whether you're just starting or struggling to sell, this 4-week Sprint gives you the tools, confidence and momentum to land your first paying customers.
By the end of this 4-week sprint, youâll have:
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Your first paying customers (or a clear action plan to get them)
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A tested and repeatable sales process
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The confidence to ask for money and close deals
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A support network of founders who are in the trenches with you.Â
PROGRAM RUNS: Tuesday, 28 April 2026 - Monday, 26 May 2026 (Enroll Now)
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YOUR MENTORS:Â Â BecciÂ
LIMITED SPOTS AVAILABLE IN THIS SPRINT
Who is '1 to 1000 Customers Program' for?
This is for you, if you:
đ Have a tech or innovative solution ready (or nearly ready) to sell
đ Are tired of theory and want real customers
đ Can commit 2 hours/week to push boundaries and grow
đ Are ready to get uncomfortable, take bold steps and turn your vision into paying customers
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What you'll get in each Sprint?
đ Weekly or Fortnightly live workshops (recorded!)
đ Bite-sized video modules
đ Weekly challenges to stay on track
đ Private founder forum + live Q&As
đ Real-time feedback from mentors
Youâll walk away with paying customers, and a tailored plan of how to win more!
What you'll get by the end of this Sprint
Your Outcomes
Your Investment
đ°Â Each sprint is valued at $2,000+GST, and they have been heavily discounted.
> Sprint: Gaining Your First Corporate Pilot â $795+GST (payment plan available, see more in FAQs).
> Sprint: Your First Paying Customers â $495+GST.
> Sprint: Your Customer Journey â $390+GST.
Remember that you don't need to complete the sprints in order. We designed these Sprints in a way that you can jump into the one that makes the most sense for your business right now.
Led by Experts Whoâve Been There
Meet your Mentors
Becci Reid
Startup & growth strategist focused on real-world traction
Startup operator, advisor & exited founder passionate about scaling impact, solving business challenges and driving results through data-led strategy.
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Kate Pollard
CEO at FORK Collective, The Australian Top 100 Innovators 2023/24
Co-founded and scaled the global HR tech startup, Circle In, into a successful exit. With 25 yearsâ experience in marketing and leadership, sheâs been named one of The Australianâs Top 100 Innovators and is passionate about helping founders grow and scale.
Why TRW ?
Weâve helped 2,000+ female founders launch and grow their ventures. This program continues our mission to support women through every stage of their founder journey â from idea to investment.
Part of the TRW pathway:
đ TRW Female Founder Startup Program
đ TRW 1 to 1000 Customers Program (this is where you are!)
đ TRW Investment Ready Program
People like you
Our Testimonials
New paying customers
Results in 4 weeks: 24 paying customers and 132 new leads!
Solution:Â SimpliMove is a health platform developed by leading experts in physiotherapy and exercise physiology
"I liked that it challenged my thinking and pushed me to do something I would never have done otherwise i.e. ask for money upfront. IÂ have also underestimated the value of getting early feedback has beenâ some of my assumptions were offâregarding features that matter the most. I also liked that it was fast paced and confined to 4 weeks."
Deborah Hunter
Founder @ SimpliMoveNew Leads
Results in 4 weeks: 2K leads in database
Solution: EdScout helps parents ease the process of choosing a school for their kids
âSales and revenue generation is a topic Iâve been actively seeking support with, and there aren't many practical, founder-friendly resources out there â so Iâm genuinely glad this course exists. It fills an important gap.
The course pushed me to examine some of my own assumptions and limiting beliefs around sales â particularly around pricing, value, and confidence in the sales process. That kind of internal mindset shift is just as important as tactical tools, and it was a valuable takeaway.
Becci and Crystal have a great energy together. They bring different but complementary perspectives."
Milly Goucher
Founder @ EdScoutB2B: Demand from international clients
Results in 4 weeks:Â A number of nursing homes who want to pilot Alma;Â demand from 2 major nursing homes in NZ
Solution: Alma is an AI-driven healthcare solution that enhances efficiency and patient care.
âI loved the intimate, supportive founder group; the push to do real customer validation and journaling weekly progress, honest; grounded mentorship from Becci and Crystal; seeing others in the same boat and learning from their pivots, setbacks, and wins; and the realnessâno fluff, all clarity"
Tejwant Kaur
Founder @ Alma
Frequently Asked Questions
1 to 1000 Customers Program
What is TRW's 1 to 1000 Customers Program?
Tech Ready Women's 1 to 1000 Customers Program is our bold new growth pathway designed to help female founders build traction, convert real customers, and scale confidently.
What is the Program Structure?
Tech Ready Women's 1 to 1000 Customers Program is structured around a series of focused, fast-paced Sprint experiences, each designed to move you through different stages of customer acquisition.Â
Sprint: Your First Paying Customers.
Sprint: Your Customer Journey.
Sprint: Gaining Your First Corporate Pilot.
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*More Sprints coming soon!
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Remember that you don't need to complete the sprints in order. We designed these Sprints in a way that you can jump into the one that makes the most sense for your business right now.
Sprint: Gaining Your First Corporate Pilot
Who is this Sprint for?
This Sprint is for women who have an innovative solution and are ready to break into corporate deals. Weâre looking for:
đ Women entrepreneurs with a technology or innovative solution
⥠Founders ready to break into corporate and land their first paid pilot
đ„ Early-stage businesses looking to build traction, credibility, and a repeatable B2B sales process
We welcome female founders from underserved communities including women who are diverse, based in regional communities, CALD, Women of Colour, Aboriginal and Torres Strait Islander People and/or returning to work.
We recognise and acknowledge the intersection of race and gender identities. Our Sprint is offered to marginalised genders including women, women-identifying individuals, and non-binary and gender non-conforming people who are comfortable in a community space that centres on the education, mentoring and business support of women in the startup ecosystem.
Do I need to apply to participate in this Sprint?
Yes, you need to go through an application process via our website.
You will be prompted to fill in a form with your contact details to then get access to the full application form.
After you submit your application, the team will get back to you with your application outcome.Â
Should your application outcome is successful, you will need to pay the sprint fee to secure your spot.
Is the Sprint held online?
Yes, 100% of the Sprint is held online. You will receive calendar invites with the dial-in details for the fortnightly workshops.
When does the Sprint start?
The Tech Ready Women's 1 to 1000 Customers Program -Gaining your First Corporate Pilot Sprint start date is announced on our website and runs for 8 weeks.
If the start or end date is moved, we will update communications and let you know as soon as possible.
What is included in the 8-week Sprint?
Each week, youâll dive into hands-on learning, real-world selling, and practical guidance to take action and get paid for your solution.
- đ  Fortnightly Live Workshop: On Tuesday at 10 AM (AEDT) â 90-minute session (recorded).
- đș E-Learning Modules: Short, sharp video content for easy, actionable learning.
- đ Weekly Activities: Tactical tasks to move you forward.
- đŹ Founder Forum: Ask anything, get real-time feedback from the community.
What topics will be covered in the 8 weeks of the Sprint?
Each topic we will cover a topic. Here's the breakdown:
Week 1: Define & Focus
Zero in on the corporates who feel the pain most, map decision-makers, and create a clear value proposition that speaks directly to ROI.
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Week 2: Design Your PilotÂ
Structure your offer into a scoped, time-bound, paid pilot. Learn how to price it right and define success metrics that matter to your buyer.
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Week 3: Outreach & PitchÂ
Build a practical LinkedIn, email, and warm intro strategy. Craft a concise, compelling pitch deck and messages that open real doors.
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Week 4: Close, Prove & LeverageÂ
Handle common objections (âno budget,â ânot a priority,â âletâs do it freeâ), keep it paid, and turn pilot results into case studies that win your next customer.
When are the fortnightly workshops held?
The fortnightly workshops are held on Tuesdays at 10 AM AEDT and they run for 90 minutes until 11.30 AM AEDT. These sessions are recorded and uploaded to the e-learning platform.
Your program timeline is as follows:
 đ Program Start: TBC
đ Program End:Â TBC
Your program workshops schedule is as shown below:
- Week 1: Define & Focus -TBC (10:00 - 11:30AM AEDT)Â
- Week 2: Design Your Pilot  - TBC (10:00 - 11:30AM AEDT)
- Week 3: Outreach & Pitch  -TBC (10:00 - 11:30AM AEDT)
- Week 4: Close, Prove & Leverage  -TBC (10:00 - 11:30AM AEDT)
How much time do I need to commit each week during the Sprint?
We suggest a minimum of 3Â hours per week to implement, take action and land customers.
How much does this sprint cost?
This Sprint is valued at over $2,000 worth of guidance and content, and you will pay only $795 (+GST). This a unique subsidised launch fee that will increase in the future.
Sprint: Your First Paying Customers
Who is this Sprint for?
This Sprint is for women who have an innovative solution and are ready to get uncomfortable, take bold steps and turn their vision into paying customers. Weâre looking for:
đ Women entrepreneurs with a technology or innovative solution
⥠Founders who are ready to start sellingânot just learning
đ„ Those prepared to dedicate at least 2Â hours per week to building traction.
We welcome female founders from underserved communities including women who are diverse, based in regional communities, CALD, Women of Colour, Aboriginal and Torres Strait Islander People and/or returning to work.
We recognise and acknowledge the intersection of race and gender identities. Our Sprint is offered to marginalised genders including women, women-identifying individuals, and non-binary and gender non-conforming people who are comfortable in a community space that centres on the education, mentoring and business support of women in the startup ecosystem.
Do I need to apply to participate in this Sprint?
No, you donât need to go through an application process. If youâre an ambitious female founder ready to take the next step to land your first customers, then youâre welcome to join us!
Is the Sprint held online?
Yes, 100% of the Sprint is held online. You will receive calendar invites with the dial-in details for the weekly workshops.
When does the Sprint start?
The TRW's 1 to 1000 Customers Program - Your First Paying Customers Sprint start date is announced on our website and runs for 4 weeks.
If the start or end date is moved, we will update communications and let you know as soon as possible.
What is included in the 4-week Sprint?
Each week, youâll dive into hands-on learning, real-world selling, and practical guidance to take action and get paid for your solution.
- đ Weekly Live Workshop: Every Tuesday at Noon -1:30 PM (AEST) â 90-minute session (recorded).
- đș E-Learning Modules: Short, sharp video content for easy, actionable learning.
- đ Weekly Activities: Tactical tasks to move you forward.
- đŹ Founder Forum: Ask anything, get real-time feedback from the community.
What topics will be covered in the 4 weeks of the Sprint?
Each topic we will cover a topic. Here's the breakdown:
đ Week 1 â Define & Align
- Where are you now, and where do you want to be?
- Goal-setting for traction
- Breaking through sales barriers
- MVP readiness: Is your solution sellable?
đŻ Week 2 â Customer Hack & Cash Flow Attack
- Mapping your customer journey
- Tracking and optimising touchpoints
- Prospecting 101: Who, where, and how?
- Overcoming the fear of asking for money
- Is your solution ready for prime time?
đ„ Week 3 â Traction Tactics & Testimonials
- Landing your first customers
- Turning customers into raving fans & referrals
- Building credibility with testimonials
- Teamwork & collaboration for momentum
đ Week 4 â Rinse, Repeat, and Scale
- Reviewing progress & refining the process
- The repeatable revenue formula
- Next steps to scale beyond 10 customers
When are the weekly workshops held?
The weekly workshops are held on Tuesdays at 9 AM AEST and they run for 90 minutes until 10.30 AM AEST. These sessions are recorded and uploaded to the e-learning platform.
Your program timeline is as follows:
 đ Program Start: 28 April 2026
đ Program End:Â 26Â May 2026
Your program workshops schedule is as shown below:
- Week 1: Define & Align -Tuesday, 28 April 2026, Noon -1:30 PM (AEST).
- Week 2: Customer Hack & Cash Flow Attack - Tuesday, 5 May 2026, Noon -1:30 PM (AEST).
- Week 3: Traction Tactics & Testimonials -Tuesday, 12 May 2026, Noon -1:30 PM (AEST).
- Week 4: Rinse, Repeat, and Scale - Tuesday, 19 May 2026, Noon -1:30 PM (AEST).
How much time do I need to commit each week during the Sprint?
We suggest a minimum of 3Â hours per week to implement, take action and land customers.
How much does this sprint cost?
This Sprint is valued at over $2,000 worth of guidance and content, and you will pay only $495 (+GST). This a unique subsidised launch fee that will increase in the future.
Does TRW offer payment plans for this sprint?
No, payment plans are not available for this Sprint as it has been heavily discounted.
Questions?
If you have any questions about this program, email us at [email protected].