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1 to 1000
Are you ready to get your first 10, 20, 100, 500 ... 1000 customers?
Why this Program?
Welcome to 1 to 1000 Customers â Tech Ready Women's bold pathway to help female founders gain traction, win customers, and scale.
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Program Structure
This Program is structured around a series of focused Sprint experiences - each designed to move you through different stages of customer acquisition.
You can choose the Sprint that is most suitable to your current needs.
Applications OPEN!
 Sprint: Gaining your First Corporate Pilot
WHAT IS THIS SPRINT ABOUT?
Break Into Corporate With Confidence
đ Turn Conversations Into Corporate Contracts
Breaking into corporate isnât easy. Long sales cycles, multiple decision-makers, and budget objections often stall early-stage founders before they even start...
This 8-week Sprint gives you the confidence, tools and templates to move from conversations to contracts!
By the end of the Sprint, you'll gain:
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 A clear corporate buyer profile and tailored outreach plan
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 Low-risk pilot offer for corporates but valuable enough to get paid
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 Tools to measure success & capture testimonials that build credibility
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 Confidence & clarity to move from first pilot to repeatable revenue
PROGRAM RUNS: Tuesday, 21 October 2025 - Tuesday, 16 December 2025. Workshops are two weeks apart.
Brought to you in partnership with FORK Collective.
YOUR MENTORS:Â Jo and Kate - Find out more about them below.
FIND OUT MORE HERE
Questions? Attend our next TRW Live on 14 October. Learn more about TRW, connect with our community and ask questions! RSVP Here
đ APPLY via the link below.
Enrol Now!
 Sprint: Your First Paying Customers
WHAT IS THIS SPRINT ABOUT?
Turn Your Solution Into Revenue in Just 28 Days
đ Land Your First Customers in 4 Weeks
Whether you're just starting or struggling to sell, this 4-week Sprint gives you the tools, confidence and momentum to land your first paying customers.
By the end of this 4-week sprint, youâll have:
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Your first paying customers (or a clear action plan to get them)
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A tested and repeatable sales process
â
The confidence to ask for money and close deals
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A support network of founders who are in the trenches with you.Â
PROGRAM RUNS: Tuesday, 23 September 2025 - Monday, 20Â October 2025 (Enrol Now)
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YOUR MENTORS:Â Crystal and Becci - Find out more about them below.
FIND OUT MORE HERE
Enrolments Closed
 Sprint: Your Customer Journey
WHAT IS THIS SPRINT ABOUT?
Turn Your First Customers into Repeatable Growth in Just 28 Days
đ Set up your customer journey in 4 Weeks
Youâve got a great idea...maybe even a few paying customers...but growth feels slow, and youâre stuck asking: âHow do I actually get more customers?â This 4-week Sprint will give you the momentum you need to build repeatable growth.
By the end of this 4-week sprint, youâll have:
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 A complete customer journey from Awareness to Revenue
â
The ability to build and test a funnel that actually brings in customers
â
 Real feedback, data, and insight to guide your growth
â
 A working dashboard to track what matters
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A process you can repeat to scale with confidence
PROGRAM RUNS: Wednesday, 3 September 2025 - Wednesday, 1Â October 2025
YOUR MENTORS:Â Crystal and Becci - Find out more about them below.
NOTE: You don't need to go through 'Sprint: Your First Paying Customers' to participate in this Sprint.
FIND OUT MORE HERE
Who is '1 to 1000 Customers Program' for?
This is for you, if you:
đ Have a tech or innovative solution ready (or nearly ready) to sell
đ Are tired of theory and want real customers
đ Can commit 5 hours/week to push boundaries and grow
đ Are ready to get uncomfortable, take bold steps and turn your vision into paying customers
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What you'll get in each Sprint?
đ Weekly or Fortnightly live workshops (recorded!)
đ Bite-sized video modules
đ Weekly challenges to stay on track
đ Private founder forum + live Q&As
đ Real-time feedback from mentors
Youâll walk away with paying customers, and a tailored plan of how to win more!





What you'll get by the end of this Program
Your Outcomes
Your Investment
đ°Â Each sprint is valued at $2,000+GST, and they have been heavily discounted.
Sprint: Your First Paying Customers â $390+GST.
Sprint: Your Customer Journey â $390+GST.
Sprint: Gaining Your First Corporate Pilot â $849+GST (payment plan available, see more in FAQs).
Remember that you don't need to complete the sprints in order. We designed these Sprints in a way that you can jump into the one that makes the most sense for your business right now.





Led by Experts Whoâve Been There
Meet your Mentors

Becci Reid
Startup & growth strategist focused on real-world traction
Startup operator, advisor & exited founder passionate about scaling impact, solving business challenges and driving results through data-led strategy.
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Crystal McGregor
GM of Tech Ready Women, founder, investor and startup coach
Startup builder, educator and innovation enthusiast passionate about turning ideas into action, empowering others and challenging the status quo through creative thinking and real-world experience.

Jo Palmer
Program Lead at Tech Ready Women, Startup Founder, Educator
Founder of Pointer Remote, co-founder of The Connection Table, and Program Lead at Tech Ready Women. Jo creates opportunities for overlooked communities, helping people access work, leadership and connection.

Kate Pollard
CEO at FORK Collective, The Australian Top 100 Innovators 2023/24
Co-founded and scaled the global HR tech startup, Circle In, into a successful exit. With 25 yearsâ experience in marketing and leadership, sheâs been named one of The Australianâs Top 100 Innovators and is passionate about helping founders grow and scale.
Why TRW ?
Weâve helped 2,000+ female founders launch and grow their ventures. This program continues our mission to support women through every stage of their founder journey â from idea to investment.
Part of the TRW pathway:
đ TRW Female Founder Startup Program
đ TRW 1 to 1000 Customers Program (this is where you are!)
đ TRW Investment Ready Program





People like you
Our Testimonials
New paying customers
Results in 4 weeks: 24 paying customers and 132 new leads!
Solution:Â SimpliMove is a health platform developed by leading experts in physiotherapy and exercise physiology
"I liked that it challenged my thinking and pushed me to do something I would never have done otherwise i.e. ask for money upfront. IÂ have also underestimated the value of getting early feedback has beenâ some of my assumptions were offâregarding features that matter the most. I also liked that it was fast paced and confined to 4 weeks."

Deborah Hunter
Founder @ SimpliMoveNew Leads
Results in 4 weeks: 2K leads in database
Solution: EdScout helps parents ease the process of choosing a school for their kids
âSales and revenue generation is a topic Iâve been actively seeking support with, and there aren't many practical, founder-friendly resources out there â so Iâm genuinely glad this course exists. It fills an important gap.
The course pushed me to examine some of my own assumptions and limiting beliefs around sales â particularly around pricing, value, and confidence in the sales process. That kind of internal mindset shift is just as important as tactical tools, and it was a valuable takeaway.
Becci and Crystal have a great energy together. They bring different but complementary perspectives."

Milly Goucher
Founder @ EdScoutDemand from international clients
Results in 4 weeks:Â A number of nursing homes who want to pilot Alma;Â demand from 2 major nursing homes in NZ
Solution: Alma is an AI-driven healthcare solution that enhances efficiency and patient care.
âI loved the intimate, supportive founder group; the push to do real customer validation and journaling weekly progress, honest; grounded mentorship from Becci and Crystal; seeing others in the same boat and learning from their pivots, setbacks, and wins; and the realnessâno fluff, all clarity"

Tejwant Kaur
Founder @ Alma
Frequently Asked Questions
1 to 1000 Customers Program
What is TRW's 1 to 1000 Customers Program?
Tech Ready Women's 1 to 1000 Customers Program is our bold new growth pathway designed to help female founders build traction, convert real customers, and scale confidently.
What is the Program Structure?
Tech Ready Women's 1 to 1000 Customers Program is structured around a series of focused, fast-paced Sprint experiences, each designed to move you through different stages of customer acquisition.Â
Sprint 1: Your First Paying Customers.
Sprint 2: Your Customer Journey.
Sprint 3: Gaining Your First Corporate Pilot.
Sprint 4: Coming soon.
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Remember that you don't need to complete the sprints in order. We designed these Sprints in a way that you can jump into the one that makes the most sense for your business right now.

Sprint: Your First Paying Customers
Who is this Sprint for?
This Sprint is for women who have an innovative solution and are ready to get uncomfortable, take bold steps and turn their vision into paying customers. Weâre looking for:
đ Women entrepreneurs with a technology or innovative solution
⥠Founders who are ready to start sellingânot just learning
đ„ Those prepared to dedicate at least 5 hours per week to building traction.
We welcome female founders from underserved communities including women who are diverse, based in regional communities, CALD, Women of Colour, Aboriginal and Torres Strait Islander People and/or returning to work.
We recognise and acknowledge the intersection of race and gender identities. Our Sprint is offered to marginalised genders including women, women-identifying individuals, and non-binary and gender non-conforming people who are comfortable in a community space that centres on the education, mentoring and business support of women in the startup ecosystem.
Do I need to apply to participate in this Sprint?
No, you donât need to go through an application process. If youâre an ambitious female founder ready to take the next step to land your first customers, then youâre welcome to join us!
Is the Sprint held online?
Yes, 100% of the Sprint is held online. You will receive calendar invites with the dial-in details for the weekly workshops.
When does the Sprint start?
The TRW's 1 to 1000 Customers Program - Your First Paying Customers Sprint start date is announced on our website and runs for 4 weeks.
If the start or end date is moved, we will update communications and let you know as soon as possible.
What is included in the 4-week Sprint?
Each week, youâll dive into hands-on learning, real-world selling, and practical guidance to take action and get paid for your solution.
- đ Weekly Live Workshop: Every Tuesday at 9 AM (AEST) â 90-minute session (recorded).
- đș E-Learning Modules: Short, sharp video content for easy, actionable learning.
- đ Weekly Activities: Tactical tasks to move you forward.
- đŹ Founder Forum: Ask anything, get real-time feedback from the community.
What topics will be covered in the 4 weeks of the Sprint?
Each topic we will cover a topic. Here's the breakdown:
đ Week 1 â Define & Align
- Where are you now, and where do you want to be?
- Goal-setting for traction
- Breaking through sales barriers
- MVP readiness: Is your solution sellable?
đŻ Week 2 â Customer Hack & Cash Flow Attack
- Mapping your customer journey
- Tracking and optimising touchpoints
- Prospecting 101: Who, where, and how?
- Overcoming the fear of asking for money
- Is your solution ready for prime time?
đ„ Week 3 â Traction Tactics & Testimonials
- Landing your first customers
- Turning customers into raving fans & referrals
- Building credibility with testimonials
- Teamwork & collaboration for momentum
đ Week 4 â Rinse, Repeat, and Scale
- Reviewing progress & refining the process
- The repeatable revenue formula
- Next steps to scale beyond 10 customers
When are the weekly workshops held?
The weekly workshops are held on Tuesdays at 9 AM AEST and they run for 90 minutes until 10.30 AM AEST. These sessions are recorded and uploaded to the e-learning platform.
Your program timeline is as follows:
 đ Program Start: 23 September 2025
đ Program End:Â 20 October 2025
Your program workshops schedule is as shown below:
- Week 1: Define & Align -Tuesday, 23 September 2025, 9AM to 10.30 AM AEST.
- Week 2: Customer Hack & Cash Flow Attack -Â Tuesday, 30 September 2025, 9AM to 10.30 AM AEST.
- Week 3: Traction Tactics & Testimonials -Tuesday, 7 October 2025, 9AM to 10.30 AEST.
- Week 4: Rinse, Repeat, and Scale -Â Tuesday, 14 October 2025, 9AM to 10.30 AEST.
How much time do I need to commit each week during the Sprint?
We suggest a minimum of 5 hours per week to implement, take action and land customers.
How much does this sprint cost?
This Sprint is valued at over $2,000 worth of guidance and content, and you will pay only $390 (+GST). This a unique subsidised launch fee that will increase in the future.
Those who enrol until 5 September get access to a Bonus AI Hacks Lesson!
Does TRW offer payment plans for this sprint?
No, payment plans are not available for this Sprint as it has been heavily discounted.
Sprint: Your Customer Journey
Who is this Sprint for?
This Sprint is for women who have an innovative solution and are ready to get uncomfortable, take bold steps and turn their vision into paying customers. Weâre looking for:
đ Women entrepreneurs with a technology or innovative solution
⥠Founders who are ready to start sellingânot just learning
đ„ Those prepared to dedicate at least 5 hours per week to building traction.
We welcome female founders from underserved communities including women who are diverse, based in regional communities, CALD, Women of Colour, Aboriginal and Torres Strait Islander People and/or returning to work.
We recognise and acknowledge the intersection of race and gender identities. Our Sprint is offered to marginalised genders including women, women-identifying individuals, and non-binary and gender non-conforming people who are comfortable in a community space that centres on the education, mentoring and business support of women in the startup ecosystem.
Do I need to apply to participate in this Sprint?
No, you donât need to go through an application process. If youâre an ambitious female founder ready to take the next step to grow your customer base, then youâre welcome to join us!
Is the Sprint held online?
Yes, 100% of the Sprint is held online. You will receive calendar invites with the dial-in details for the weekly workshops.
When does the Sprint start?
The Tech Ready Women's 1 to 1000 Customers Program - Your Customer Journey Sprint start date is announced on our website and runs for 4 weeks.
If the start or end date is moved, we will update communications and let you know as soon as possible.
What is included in the 4-week Sprint?
Each week, youâll dive into hands-on learning, real-world selling, and practical guidance to take action and get paid for your solution.
- đ Weekly Live Workshop: Every Wednesday at 9 AM (AEST) â 90-minute session (recorded).
- đș E-Learning Modules: Short, sharp video content for easy, actionable learning.
- đ Weekly Activities: Tactical tasks to move you forward.
- đŹ Founder Forum: Ask anything, get real-time feedback from the community.
What topics will be covered in the 4 weeks of the Sprint?
Each topic we will cover a topic. Here's the breakdown:
đ Week 1 â Fill the Funnel
- Map your customer journey from Awareness to Activation (funnel top).
- Select one key strategy for each step (keep it simple, fast to action).
- Start immediately filling your customer bucket â the goal is live customer activity, not perfect plans.
- Set lead and lag indicators.
đŻ Week 2 â Make it Stick
- Keep driving customer acquisition â filling the bucket continues!
- Build and test your Retention and Referral touchpoints.
- Design simple ways to keep customers engaged and encourage referrals now (not later).
- Prep for customer feedback loops.
đ„ Week 3 â Learn - Out in the Wild
- Keep customer acquisition going and focus on Revenue.
- Introduce The 10-Minute Feedback Booth: Founders pitch their journey, offer, or insight to real people outside the room for fast, honest feedback.
- Build your customer metrics dashboard: start tracking whatâs working (and whatâs not).
- Optional: Pop-up events, walk & talk sessions, or live social experiments to keep energy up.
đ Week 4 â Run it Back
- Use your data and feedback to refine your journey and strategies.
- Focus on improving conversion, customer experience, and retention.
- Plan your next growth experiment.
- Celebrate customer wins and keep the cycle moving beyond the sprint.
When are the weekly workshops held?
The weekly workshops are held on Wednesdays at 9 AM AEST and they run for 90 minutes until 10.30 AM AEST. These sessions are recorded and uploaded to the e-learning platform.
Your program timeline is as follows:
 đ Program Start: 3 September 2025
đ Program End:Â 1Â October 2025
Your program workshops schedule is as shown below:
- Week 1:Â Fill the Funnel - Wednesday, 3 September 2025, 9AM to 10.30 AM AEST.
- Week 2: Make it Stick - Wednesday, 10 September 2025, 9AM to 10.30 AM AEST.
- Week 3: Learn - Out in the Wild - Wednesday, 17 September 2025, 9AM to 10.30 AEST.
- Week 4:Â Run it Back - Wednesday, 24 September 2025, 9AM to 10.30 AEST.
How much time do I need to commit each week during the Sprint?
We suggest a minimum of 5 hours per week to implement, take action and land customers.
How much does this sprint cost?
This Sprint is valued at over $2,000 worth of guidance and content, and you will pay only $390 (+GST). This a unique subsidised launch fee that will increase in the future.
Those who enrol until 2 September get access to a Bonus AI Hacks Lesson!
Does TRW offer payment plans for this sprint?
No, payment plans are not available for this Sprint as it has been heavily discounted.
Do I need to go through Sprint 1 before participating in Sprint 2?
No. You don't need to complete the sprints in order. We designed these Sprints in a way that you can jump into the one that makes the most sense for your business right now.Â
There's also the option for you to jump into Sprint 2 live with early access to Sprint 1 recordings to then continue into the 4 weeks of live Sprint 1 workshops afterwards. The cost for both Sprints together is $780+GST.
Sprint: Gaining Your First Corporate Pilot
Who is this Sprint for?
This Sprint is for women who have an innovative solution and are ready to break into corporate deals. Weâre looking for:
đ Women entrepreneurs with a technology or innovative solution
⥠Founders ready to break into corporate and land their first paid pilot
đ„ Early-stage businesses looking to build traction, credibility, and a repeatable B2B sales process
We welcome female founders from underserved communities including women who are diverse, based in regional communities, CALD, Women of Colour, Aboriginal and Torres Strait Islander People and/or returning to work.
We recognise and acknowledge the intersection of race and gender identities. Our Sprint is offered to marginalised genders including women, women-identifying individuals, and non-binary and gender non-conforming people who are comfortable in a community space that centres on the education, mentoring and business support of women in the startup ecosystem.
Do I need to apply to participate in this Sprint?
Yes, you need to go through an application process via our website.
You will be prompted to fill in a form with your contact details to then get access to the full application form.
After you submit your application, the team will get back to you within 5 business days with your application outcome.Â
Should your application outcome is successful, you will need to pay the sprint fee to secure your spot.
Is the Sprint held online?
Yes, 100% of the Sprint is held online. You will receive calendar invites with the dial-in details for the fortnightly workshops.
When does the Sprint start?
The Tech Ready Women's 1 to 1000 Customers Program - Gaining your First Corporate Pilot Sprint start date is announced on our website and runs for 8 weeks.
If the start or end date is moved, we will update communications and let you know as soon as possible.
What is included in the 8-week Sprint?
Each week, youâll dive into hands-on learning, real-world selling, and practical guidance to take action and get paid for your solution.
- đ  Fortnightly Live Workshop: On Tuesday at 10 AM (AEDT) â 90-minute session (recorded).
- đș E-Learning Modules: Short, sharp video content for easy, actionable learning.
- đ Weekly Activities: Tactical tasks to move you forward.
- đŹ Founder Forum: Ask anything, get real-time feedback from the community.
What topics will be covered in the 8 weeks of the Sprint?
Each topic we will cover a topic. Here's the breakdown:
Week 1: Get Laser Focused â Whoâs Your Buyer & Whatâs the Problem?
Zero in on the corporates who feel the pain most, map decision-makers, and create a clear value proposition that speaks directly to ROI.
Â
Week 2: Design a Pilot Theyâll Say Yes To
Structure your offer into a scoped, time-bound, paid pilot. Learn how to price it right and define success metrics that matter to your buyer.
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Week 3: Outreach & Pitch â Open Doors & Start Conversations
Build a practical LinkedIn, email, and warm intro strategy. Craft a concise, compelling pitch deck and messages that open real doors.
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Week 4: Close, Prove & Leverage â Turn Pilots into Proof
Handle common objections (âno budget,â ânot a priority,â âletâs do it freeâ), keep it paid, and turn pilot results into case studies that win your next customer.
When are the fortnightly workshops held?
The fortnightly workshops are held on Tuesdays at 10 AM AEDT and they run for 90 minutes until 11.30 AM AEDT. These sessions are recorded and uploaded to the e-learning platform.
Your program timeline is as follows:
 đ Program Start: 21 October 2025
đ Program End:Â 16Â December 2025
Your program workshops schedule is as shown below:
- Week 1: Get Laser Focused â Whoâs Your Buyer & Whatâs the Problem? - Tuesday, 21 October 2025 (10:00 - 11:30AM AEDT)Â
- Week 2: Design a Pilot Theyâll Say Yes To -Â Tuesday, 4 November 2025 (10:00 - 11:30AM AEDT)
- Week 3: Outreach & Pitch â Open Doors & Start Conversations - Tuesday, 18 November 2025 (10:00 - 11:30AM AEDT)
- Week 4: Close, Prove & Leverage â Turn Pilots into Proof -Tuesday, 2 December 2025 (10:00 - 11:30AM AEDT)
How much time do I need to commit each week during the Sprint?
We suggest a minimum of 5 hours per week to implement, take action and land customers.
How much does this sprint cost?
This Sprint is valued at over $2,000 worth of guidance and content, and you will pay only $849 (+GST). This a unique subsidised launch fee that will increase in the future.
Does TRW offer payment plans for this sprint?
Yes, we offer a 2x monthly instalment payment plans as follows:
- 2x monthly instalments of $445(+GST) = $890(+GST)
This payment plan will be offered should your application is successful.
Questions?
If you have any questions about this program, email us at [email protected].
In Partnership With

