Kristen Hinrichsen

Founder @ Silky Paws

🔗 LinkedIn
🔗 SILKY PAWS

Industry: Skincare & Wellness
State: New South Wales
Stage: Startup (Product-Market Fit)

🎓 Programs Participated In

• TRW Female Founder Startup Program

🚀 Elevator Pitch

At last… a luxury hand cream designed to address the visible signs of ageing. Inspired by Japanese skincare traditions and proudly made in Australia, SILKY PAWS Advanced Age-defying Hand Cream harnesses the power of fermented botanicals to help reduce pigmentation, age spots, and premature sun damage. The result? Silky smooth, younger-looking hands...because your hands deserve the same care as your face.

💡 Back Story

Kristen’s idea for SILKY PAWS came from her long-standing fascination with Japanese (J-Beauty) skincare, a holistic approach that blends wellness, mindfulness, and natural ingredients. With a background in skincare marketing, she noticed a gap: women invest heavily in face care but often neglect their hands, which are constantly exposed and reveal our true age.

Driven to help women look and feel their best, Kristen partnered with PhD cosmetic chemists who specialise in biotechnology and the microbiome of ageing skin. Together, they developed SILKY PAWS: a hand care solution that fuses tradition with innovation, using fermented botanicals to elevate potency and deliver results.

🌱 Before and After TRW

When Kristen first joined TRW, she had a brand name and a product idea that was still taking shape. Through the program, she was able to validate her concept, gain the confidence to niche down, and take practical steps toward building a real business.

Today, that early idea has grown into a market-ready product with a live e-commerce platform at silkypaws.com.au  — proof of what can happen when clarity, action, and support come together.

🏆 Wins

• Media Buzz in Week 1: Featured in Sunday Life, SMH, and Retail Beauty within the first week of launching.

• Traction: Strong consumer interest, website purchases and ongoing collaboration opportunities.

• Community Engagement: Positive feedback and early adopters already loving the results from the 30-day SILKY PAWS hand care challenge.

🌟 What’s Next for the Business

Kristen’s next big goal is to grow brand awareness for SILKY PAWS–a skincare brand designed with women 40+ in mind. With limited resources as a small startup, she’s laser-focused on reaching more women, building a loyal community, and getting SILKY PAWS into the hands (and onto the skin!) of more customers.

❓ What would you say to another woman considering joining a TRW Program 

"It is an incredibly useful resource for a female start up seeking guidance, structure, support, mentoring, sense checking, and lots of encouragement from both program leaders and peers. I would highly recommend it - 10/10!"

❓ Is there anything else you would like to share?

"I am so grateful to be part of this inspiring and supportive community of smart, creative, curious women, brave enough to go and try something new."

💛 How the TRW Community Can Help

Here’s how you can support Kristen on her journey:

• Follow @silkypaws.skincare on Instagram

• Visit silkypaws.com.au and try her products (subscribers get 10% off!)

• Every purchase comes beautifully packaged in a limited-release Japanese knot gift bag...Perfect for gifting 🎁

• Join the SILKY PAWS 30-day challenge: apply 3x a day, track your results, and share your before-and-after photos

• Spread the word! Tell your friends and family, because nothing beats a recommendation from someone you trust!

Updated on 2 April 2025.