Kristen Hinrichsen

Founder @ Silky Paws

🔗 LinkedIn
🔗 SILKY PAWS

Industry: Skincare & Wellness
State: New South Wales
Stage: Startup (Product-Market Fit)

🎓 Programs Participated In

• TRW Female Founder Startup Program

• TRW 1 to 1000 Customers Program – Sprint 1

• TRW Investment Ready Program

🌱 Back Story + Elevator Pitch

Kristen Hinrichsen is the founder of SILKY PAWS, a premium skincare brand created to elevate hand care. Inspired by the Japanese philosophy of beauty and wellness, SILKY PAWS offers a luxury Advanced Age-Defying Hand Cream — formulated with potent fermented botanicals — to visibly reduce signs of ageing, age spots and pigmentation.

With a background in skincare marketing, Kristen saw a gap: while women invest heavily in face care, their hands — equally exposed and age-revealing — are often neglected. SILKY PAWS was born to change that.

🔄 Before and After TRW

Before joining Tech Ready Women, Kristen had a brand name and a product idea still in development. Through TRW’s programs, she gained clarity, validation, and momentum — honing in on a niche, building out her offering, and taking her idea from concept to market with a live e-commerce store now launched at silkypaws.com.au.

🏆 Wins

• Media Buzz in Week 1: Featured in Sunday Life, SMH, and Retail Beauty within the first week of launching.

• Traction: Strong consumer interest, website purchases and ongoing collaboration opportunities.

• Community Engagement: Positive feedback and early adopters already loving the results from the 30-day SILKY PAWS hand care challenge.

❓ What would you say to another woman considering joining a TRW Program 

"It is an incredibly useful resource for a female start up seeking guidance, structure, support, mentoring, sense checking, and lots of encouragement from both program leaders and peers. I would highly recommend it - 10/10!"

❓ What's next for the business and how can our TRW community help?

"My number one goal is to build brand awareness for SILKY PAWS amongst women 40+.
As a small start up business with limited resources, I would be incredibly grateful for the TRW community to follow my instagram @silkypaws.skincare, and go to my website silkypaws.com.au and purchase a product online.
There is a 10% discount if you subscribe, and every purchase includes a limited release elegant Japanese knot gift bag, so perfect for Mother's Day gift giving.
Please try the SILKY PAWS 30 days challenge - apply 3 x day, and see the results for yourself (before and after photos are welcome), and tell all your friends and family. Word of mouth is more powerful than ever before, as we trust the recommendations of people we know.
Thank you so much, Kristen"

❓ Is there anything else you would like to share?

"I am so grateful to be part of this inspiring and supportive community of smart, creative, curious women, brave enough to go and try something new."

🏷️ Want to support Kristen?

Follow @silkypaws.skincare, try the product at silkypaws.com.au, and spread the word—because beautiful hands deserve just as much care.