Nandeeta Maharaj

Founder @ Goods 4 Good

🔗 goods4good.com.au 

🔗 LinkedIn

Industry: Retail – Social Enterprise
State: New South Wales
Stage: Growth (Growing Revenue/Customers)

🎓 Programs Participated In

TRW Female Founder Startup Program

🚀 Elevator Pitch

We all want to make a difference with what we buy, but finding products that truly do good can be hard.

That’s where Goods 4 Good comes in.

Goods 4 Good is an online retail platform that connects conscious consumers and businesses with purpose-driven products from Australian social enterprises. Every purchase supports causes like mental health, animal welfare, poverty alleviation, and sustainability, making it easy to create real impact through everyday buying.

💡 Back Story

For Nandeeta, doing good has always been part of life. Raised in a family where service and generosity were core values, she carried those principles through her 20-year career in marketing, though something always felt missing.

That changed when she discovered the power of social enterprise: a business model that balances purpose with profit.

After working within a social enterprise and witnessing its life-changing impact firsthand, Nandeeta knew she wanted to help more businesses like that thrive. But despite over 12,000 social enterprises in Australia, she couldn’t find a single retailer dedicated to selling impact-driven products.

So, she built one.

Goods 4 Good was born to connect those doing good with those who want to do good, making it simple for anyone to drive change through their everyday purchases.

🌱 Before and After TRW

Before joining Tech Ready Women, Nandeeta had the spark of an idea, but no roadmap, no structure, and little confidence to start.

TRW changed that.

Through mentorship, practical guidance, and a supportive community of women founders, she gained the clarity, courage, and know-how to bring her vision to life. “TRW gave me structure, support, and the confidence to just start,” she says.

She even set herself a goal to launch by 1 November 2021, and she did. Goods 4 Good went live on schedule, marking the beginning of her social enterprise journey.

🏆 Wins

Since launching, Nandeeta has achieved incredible milestones:

• Named Winner of Social Enterprise Business of the Year 2025 at the South Asian Women Business Awards Australia

• Finalist for multiple national awards

• Featured across media and podcasts championing social enterprise

• Grew from 10 to 60+ social enterprise partners

• Expanded product range from 50 to 450+ items

• Secured a Catalyzer grant and pro bono creative support to launch a new platform

• Became a certified Social Enterprise

• Recognised as a Champion for Women in Social Enterprise by SECNA

Goods 4 Good now serves hundreds of customers, including major Australian corporates looking for ethical gifts and procurement options that align with their values.

🌟 What’s Next for the Business

For Nandeeta, the next chapter is all about growth with purpose.

Goods 4 Good is scaling its impact, expanding its reach so more Australians can buy ethically, gift consciously, and create change with their everyday purchases. The team is developing new features to improve the online shopping experience and forming partnerships to bring their curated impact-driven products into retail and corporate spaces across the country.

❓ What would you say to another woman considering joining a TRW Program?

“If you have a business idea and need support launching it, then definitely consider the program.”

💛 How the TRW Community Can Help

You can support Nandeeta and Goods 4 Good by:
👉 Sharing the platform with your network and community
👉 Introducing values-aligned businesses looking for ethical corporate gifts
👉 Exploring collaboration or partnership opportunities
👉 Offering advice if you’ve scaled a two-sided marketplace or retail platform

📩 Contact

📧 [email protected] 
📞 0404 557 610
🌐 goods4good.com.au

Updated on 21 July 2025