The TRW's 1 to 1000 Customers Program is our bold new growth pathway designed to help female founders build traction, convert real customers, and scale confidently.

This will done through a series of hands-on, fast-paced sprints.

TRW's 1 to 1000 Customers Program is structured around a series of focused Sprint experiences — each designed to move you through different stages of customer acquisition. The journey begins with Sprint 1: Your First Paying Customers. This is your entry point to the full 1 to 1000 Customers experience. You must complete this Sprint to unlock access to future Sprints which will be announced soon.

This Sprint is for women who have an innovative solution and are ready to get uncomfortable, take bold steps and turn their vision into paying customers. We’re looking for:

🚀 Women entrepreneurs with a technology or innovative solution
⚡ Founders who are ready to start selling—not just learning
🔥 Those prepared to dedicate at least 5 hours per week to building traction.

We welcome female founders from underserved communities including women who are diverse, based in regional communities, CALD, Women of Colour, Aboriginal and Torres Strait Islander People and/or returning to work.

We recognise and acknowledge the intersection of race and gender identities. Our Sprint is offered to marginalised genders including women, women-identifying individuals, and non-binary and gender non-conforming people who are comfortable in a community space that centres on the education, mentoring and business support of women in the startup ecosystem.

No, you don’t need to go through an application process. If you’re an ambitious female founder ready to take the next step to land your first customers, then you’re welcome to join us!

Yes, 100% of the Sprint is held online. You will receive calendar invites with the dial-in details for the weekly workshops.

The TRW's 1 to 1000 Customers Program - Your First Paying Customers Sprint start date is announced on our website and runs for 4 weeks.

If the start or end date is moved, we will update communications and let you know as soon as possible.

Each week, you’ll dive into hands-on learning, real-world selling, and practical guidance to take action and get paid for your solution.

• 📅 Weekly Live Workshop: Every Wednesday at 9 AM (AEST) – 90-minute session (recorded).
• 📺 E-Learning Modules: Short, sharp video content for easy, actionable learning.
• 📝 Weekly Activities: Tactical tasks to move you forward.
• 💬 Founder Forum: Ask anything, get real-time feedback from the community.

Each topic we will cover a topic. Here's the breakdown:

🚀 Week 1 – Define & Align

• Where are you now, and where do you want to be?
• Goal-setting for traction
• Breaking through sales barriers
• MVP readiness: Is your solution sellable?

🎯 Week 2 – Customer Hack & Cash Flow Attack

• Mapping your customer journey
• Tracking and optimising touchpoints
• Prospecting 101: Who, where, and how?
• Overcoming the fear of asking for money
• Is your solution ready for prime time?

🔥 Week 3 – Traction Tactics & Testimonials

• Landing your first customers
• Turning customers into raving fans & referrals
• Building credibility with testimonials
• Teamwork & collaboration for momentum

🔄 Week 4 – Rinse, Repeat, and Scale

• Reviewing progress & refining the process
• The repeatable revenue formula
• Next steps to scale beyond 10 customers

The weekly workshops are held on Wednesdays at 9 AM AEST and they run for 90 minutes until 10.30 AM AEST. These sessions are recorded and uploaded to the e-learning platform.

Your program timeline is as follows:

 🚀 Program Start: 18 June 2025
🏁 Program End: 15 July 2025

Your program workshops schedule is as shown below:

1. Week 1: Define & Align - Wednesday, 18 June 2025, 9AM to 10.30 AM AEST.
2. Week 2: Customer Hack & Cash Flow Attack -  Wednesday, 25 June 2025, 9AM to 10.30 AM AEST.
3. Week 3: Traction Tactics & Testimonials - Wednesday, 2 July 2025, 9AM to 10.30 AEST.
4. Week 4: Rinse, Repeat, and Scale - Wednesday, 9 July 2025, 9AM to 10.30 AEST.

We suggest a minimum of 5 hours per week to implement, take action and land customers.

This Sprint is valued at over $2,000 worth of guidance and content, and you will pay only $390 (+GST). This a unique subsidised launch fee that will increase in the future.

Our TRW Alumni can access a 10% discount. This offer expires on 4 June 2025. Reach out to the TRW team to get the discount code at [email protected]

No, payment plans are not available for this Sprint as it has been heavily discounted.